Braai BBQ BAR
Braai sells quality barbecue food straight from the charcoal-grill. The recipes and preparation both get the time it needs. Braai takes a unique place between slow- and fastfood.
Braai is in a continues search for the perfect recipe, the right temperature, the best marinade and the most dedicated farmers.
The identity is designed in a way that matches the concept of Braai, breathing both craftsmanship and simplicity in all its media. We reflected the roughness and quality in a balanced typographic style with some rough edges to it. The logo itself looks happy and friendly, reflecting the joy of barbecuing during a summer-night.

Simplicity, the right ingredients and joy.

The concept of Braai and the starting point for its corporate identity.